Experts believe that by 2025, nearly three-quarters of the world’s population will only access the internet from their smartphones. Mobile devices are already rapidly surpassing desktops and laptops for web surfers seeking convenience or lacking other resources.
If your business’ website isn’t mobile-friendly already, you’re likely missing out on up to 50 percent more traffic than you’re currently receiving. While most web builders now make creating a mobile site a breeze, it’s still important to ensure that every feature of your site is accessible on every size device.
Why it Matters:
In 2010, over 96 percent of web traffic came from desktop computers. By 2016, mobile traffic accounted for more than half of all web searches. While 2020 saw desktop searches take a slight edge, thanks to more people than ever before working from home, mobile traffic continues to be a growing choice for surfing the web.
Google knows that web users prioritize their mobile devices. For this reason, the algorithms used by the search engine giant penalize sites that do not feature mobile-friendly versions.
What this means is that if your website is out-dated, when people run searches on their phones or tablets, your website may be out-ranked by competitor sites.
Searches done on desktops or laptops will be unaffected.
If your business relies on potential customers and clients finding you on Google, then it is important that you update your website ASAP if it does not pass the mobile-friendly test.
Not Sure if Your Website is Mobile or Not?
To help owners determine whether their websites are mobile-friendly, Google offers a quick, free analysis, and a guide to creating mobile-friendly sites. Use these features to ensure that your site passes Google’s stringent algorithms so that web surfers have a better shot at finding your website among their top search results.