Identifying Your Target Market with Rich Clouse – Episode 66

Rich Clouse is an author and advisor that has identified his target market and is focused on educating his clients. In this episode Rich shares how he found his target market and what he does to get his message in front of that specific audience.  

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Show Notes

  • The structure of his practice and his background – 1:23
  • How he found his target market – 3:12
  • Using books as a marketing tool – 4:48
  • What he’s doing different with his second book – 9:20
  • How the same strategies work in multiple industries – 12:20
  • Why he talks at universities and what he talks about – 16:35
  • The need of efficiency in your practice – 19:00

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