Tammi Brannan speaks with Mark Benson about his business choices that enabled him to grow his company, and make it more efficient. His game-changer was narrowing his market over 15 years ago.
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Links in this Episode:
The Summit – www.TheSummit4Advisors.com
01:00 Background of Mark and his company
01:35 Works with teachers in Missouri, and homeowners
03:25 We have the market calling us
03:46 What was your time frame between making the decision to narrow your market, and seeing your business shift?
05:53 Bring in value creation to gain clients
07:11 Unique ability concept- how have you implemented it?
09:20 We have unique ability teamwork- everyone does what they like best
12:56 What are the activities that you enjoy the most?
15:17 Anyone trying to grow their business should look into Strategic Coaching
17:10 If you are doing things to your unique ability, you should have more energy at the end of the day.
18:13 Explanation of: free days, buffer days, and focus days
22:00 Why it’s easier to grow 10x than 2x